Attend an upcoming DoubleClick Search training

If you're interested in boosting your DoubleClick Search expertise, join our upcoming webinars to learn more. Register in the DoubleClick Search Help Center, or through the links below. While you’re there, be sure to read about our latest product releases.

DoubleClick Search Fundamentals eLearning and Certification

This on-demand, self-paced training course is designed for new and current DoubleClick Search users who want to understand the basics of campaign management, reporting and bid optimization. Review the material, test your knowledge, and print out your certificate when you pass the exam.

Register

Once you're comfortable with the fundamentals, join us for one of our monthly webinars.

New feature release webinar

Stay up to date on all the latest DoubleClick Search features. This monthly webinar will review new features and updates launched over the previous month.

• Thursday, August 1st at 4:00PM GMT Register
• Thursday, August 1st at 10:00AM PT / 12:00PM ET Register

Advanced new features webinar

This webinar will review advanced topics to help automate key daily tasks. Topics include Rules-based automation, scheduled edits and Landing page testing.

• August 7th 1:30PM AEST (Australia) Register

Advanced reporting

This webinar reviews key advanced reporting features like formula columns, budget pacing reports, and web queries.  

• August 8th  at 4:00PM GMT / 10:00AM PT Register

Automating key tasks

This webinar reviews key features to help you automate and streamline key workflow elements including scheduled reports, scheduled edits, landing page testing, and DoubleClick Search labels.

• August 15th at 4:00PM GMT / 10:00AM PT Register

You can register for all trainings through the training registration page in our Help Center. Be sure to check the time zone to make sure you’re registering for the most convenient class.

And, if you can’t join us for a live webinar, we also make recordings available.

We hope to see you soon!

Explore the future of digital marketing at thinkDoubleClick, June 4th

What’s the future of digital media and marketing? How are CMOs thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands digitally - paid, owned or earned?

These are some of the questions executives from across the digital marketing ecosystem will address at thinkDoubleClick, Google’s annual discussion on the state of digital.

Register now to join the event livestream on June 4th, 9:00 AM - Noon Pacific. Registration enables you to participate in the conversation, and ask speakers and panelists your questions with #thinkDCLK

thinkDoubleClick 2013 speakers include:

• Wendy Clark, Senior Vice President, The Coca-Cola Company
• Jim Lanzone, President, CBS Interactive
• Peter Horan, President & COO, Answers
• Meredith Kopit Levien, Group Publisher & Chief, Forbes
• Randall Rothenberg, CEO, IAB
• Lorraine Twohill, Chief Marketing Officer, Google
• Michael Learmonth, Chief Editor, AdAge

We look forward to seeing you on June 4th!

Missed last year’s event? It’s not too late to catch up with the videos below.

Posted by Scott Brown, Product Marketing Manager, DoubleClick

DoubleClick Search at SMX West: Search marketing is now faster, smarter, better

Last week on March 11 and 12, our DoubleClick Search team spent two demo-packed days on the floor at the Search Marketing Expo - West, to connect with those of you who manage some of the largest search campaigns.

We set up an interactive lounge featuring demos, videos, games and product experts -- allowing us to show you how we help you go faster, make smarter decisions, and get better results to solve the most complex and demanding digital marketing challenges. Today, we wanted to share some of the topics we covered and the insights we heard from attendees. To kick off the discussion, we’re sharing a DoubleClick Search overview video, which we debuted at SMX West -- with more details that follow.

Go faster with tools for automation

Many of you told us you’re looking for ways to go faster with tools that streamline and automate your workflow across large search campaigns. Especially for marketers with large product inventory, staying on top of changing products, promotions, and seasonal trends can be cumbersome. At SMX West, we demoed inventory-aware campaigns, which integrates with your Google Merchant Center Feeds to automatically update search campaigns, based on your physical inventory. We got great feedback on the seamless workflow that cuts out repetition.

Make smarter decisions with all your data in one place
We also heard your growing need to measure digital marketing holistically -- within search, as well as across channels. So, on the SMX floor, we highlighted the different ways DoubleClick Search powers your business with the insights you need:

• Integration of Google Analytics metrics (beta), which incorporates statistics including bounce rate, page views, transactions, and revenue from Google Analytics, to get a clear picture of how search influences customer interaction on your website.
• Fast and accurate cross-channel reporting thanks to native integration with the DoubleClick Digital Marketing platform, to enable faster decision making, without reconciling reports or worrying about potential data drop-off from reporting on disparate tools.
• Enhanced campaigns support, which makes it easier for you to promote marketing messages across varying user contexts like location, time of day and device type, within a single campaign. In addition to basic support, we’ll soon help you take advantage of enhanced campaigns in unique and powerful ways, through bulk tools, custom-tailored mobile bid adjustments, and consultative services offered only by DoubleClick Search.

Get better results with tools that drive performance
As a performance marketer, you know it’s ultimately all about results. Over the past few months, we’ve focused on enhancing our Performance Bidding Suite for automated bidding -- understanding that smart bidding technology is the engine that drives campaign performance. At SMX West, we demoed our intuitive bidding UI, which lets you easily express flexible goals that align with your business objectives, and highlighted how fresh data, smart algorithms, fast operations, regular software updates, and the right transparency and controls help you achieve those goals.

To extend the conversation, DoubleClick Search will be at SES New York next week, and we look forward to another great opportunity to show you how we can help make search marketing faster, smarter, and better. We hope to see you there!

Get your DoubleClick Search Fundamentals Certificate!

Before jumping into managing search campaigns with any SEM tool, you’ll want to make sure that you and your teams can demonstrate proficiency with the right workflows and techniques to effectively manage large-scale search campaigns.

With this need in mind, we are pleased to announce the DoubleClick Search (DS) Fundamentals online training certification course for new users looking to learn the fundamentals of DoubleClick Search. This self-paced, interactive, online course allows a new user to ramp up on DS basics quickly.

The training modules use interactive graphics, videos, and guided tutorials to teach campaign management, reporting, and the Performance Bidding Suite for bid optimization. After completing the course, trainees take a quiz, and if they pass, will receive a certificate of achievement showcasing their proficiency with DS.





After completing and passing the full program, the trainee should feel comfortable launching and managing a search campaign, analyzing performance through reports, and creating bidding goals through the Performance Bidding Suite.

DS Fundamentals online training certification is offered in English and will be available in multiple languages soon. You can register here (sign-in required; click the link, then locate “DS Fundamentals” course at the top of the Search Results).

For more information on DoubleClick Search, visit our website: www.doubleclick.com/search

Posted by the DS Team

Join us for ClickZ Academy’s webinar on choosing a bid optimization platform

Search marketing today is changing faster than ever before, and as a result, marketers are increasingly turning to powerful bid optimization platforms to help them scale their keyword bidding and take advantage of new opportunities. However, with so many tools in the market -- including our own DoubleClick Search Performance Bidding Suite -- search marketers need to carefully evaluate different platforms before investing in one. Today, we’re kicking off a blog post series that sheds light on the 7 critical questions marketers should ask when evaluating the bid optimization capabilities of a search management tool.

Every week for the next 7 weeks, we’ll dive deeper into each one of the core questions to ask before deciding on the right bid optimization solution:

1. Can I state my goals to match how my business really works?
2. How fresh is the data that’s used in making bid decision?
3. Is your platform smart enough to make a difference in my campaigns?
4. Is your platform fast enough to make a difference in my campaigns?
5. How often do you refine your algorithms?
6. How much control will I have?
7. How do you help me get better results?

To kick off our blog post series, we invite you to join us and paid search luminary Kevin Lee, Executive Chairman at Didit, for a ClickZ Academy webinar, Choosing the Right Bid Optimization Platform to Drive Paid Search Results.

In this webinar, you’ll learn:

• How automated bid optimization can help search marketers meet their unique business goals
• Why smart, fast, and flexible platforms are a must in an increasingly-complex search landscape
• How to navigate the balance between automation and control to achieve the best results

Register today to attend the webinar. Live Q&A will follow.  

Date: November 19, 2012
Time: 1:00pm ET / 10:00am PT

Stay tuned for our next post in this series, which will cover the first question, “Can I state my goals to match how my business really works?” to highlight how flexible bid goals can help you best meet your unique business objectives.

Posted by the DoubleClick Search team

Lighten the load this season with the DoubleClick Search Guide to the Holidays

Online holiday shopping is turning into a yearly endeavor for consumers -- and a yearly challenge for marketers. As a search marketer, how do you succeed in search during one of the busiest times of the year, to reach the right people with the right message, when it matters?

With the holidays quickly approaching, we want to be right there with you to ensure that yours are stress-free and merry. In our Guide for the Holidays, we outline past seasonal insights along with current trends we’re seeing, to help you discover how to win this holiday season with DoubleClick Search solutions that’ll let your search go faster, smarter, and better. You’ll learn how to best take advantage of the season’s trends with our intuitive workflow and improve your campaign performance with strategic, time-saving features. The guide covers tips and best practices on:

• Top 2012 holiday trends and recommendations
• Automating Your Workflow
• Display remarketing from search ads
• Performance Bidding Suite
• Mobile
• Reporting
• Support Resources

Plan for success this season with the DS Holiday Guide: click here to access the guide.

To view a demo of the features highlighted in our guide and ask live questions, attend our live webinar on November 14th. Sign up today!

Happy Holidays from the DoubleClick Search Services team.

Sign up for a DS3 webinar today

See what all the buzz is about! If you’re upgrading an advertiser to DoubleClick Search V3 (DS3) soon, or just want to learn more about DS3, sign up for the webinar on Thursday, April 21 at 3:00 pm EDT. The training will go over the new interface, describe changes to campaign management, uploads, and reporting, and introduce new features. To give you an example of what you’ll learn, here’s the webinar page on navigating the interface:

We had a great turnout at our April 18 webinar; you can watch the recorded version anytime.

To keep up to date on future webinars and other DS3 information, please visit the Help Center, and keep watching the blog.

See you Thursday!

-Posted by Patrick, Technical Writer

See DoubleClick Search V3 on April 13 at ad:tech in San Francisco

Following up on the preview of DoubleClick Search V3 in NYC a couple weeks ago (described in this blog post), we're happy to present the product on the West Coast. With improvements in workflow, optimization, and reporting, DoubleClick Search V3 will make your life as a search professional much easier.



Please come see DoubleClick Search V3 and meet the DoubleClick Search executive team. The session will take place on April 13 from 12:00 PM to 1:00 PM at ad:tech in San Francisco. 



Also, visit our booth in the Expo Hall for a personal meeting with the team. We look forward to seeing you at ad:tech in San Francisco.

-Posted by Fredrik, Product Marketing Manager

Preview DoubleClick Search V3 on March 22 at SES in NYC

Over the past few months, we've been hard at work on a brand new version of DoubleClick Search. With significant improvements in workflow, optimization, and reporting, DoubleClick Search V3 was built to make your life as a search professional much easier.



Please come see DoubleClick Search V3 and meet the AdWords and DoubleClick Search executive team. The session will take place on March 22 from 1:30 PM to 2:30 PM at SES New York. 



Also, visit our booth in the Expo Hall (#1001) for a personal meeting with the AdWords and DoubleClick Search team. 
We're looking forward seeing you at SES in NYC.

-Posted by Fredrik, Product Marketing Manager