Enhanced campaign upgrade tools now generally available

Last month, we introduced the beta release of dedicated tools to help you seamlessly upgrade to enhanced campaigns. Today, we’re excited to announce that these tools are available to all DoubleClick Search customers globally. Read on for details around the newly available features, what's coming, and how customers are seeing success in upgrading to enhanced campaigns with DoubleClick Search.

Easily upgrade to enhanced campaigns
With this release, advertisers can save time when upgrading to enhanced campaigns with custom solutions that will:

• Identify similar campaigns that target different devices within your DoubleClick Search account
• Create reports to quickly merge and upload these similar campaigns into one enhanced campaign
• Provide the AdWords-suggested mobile bid adjustment in DoubleClick Search for more control and precision over bids in an enhanced campaign

Learn about these features and more in our enhanced campaigns upgrade guide. 

Upcoming features

This is the second of several feature rollouts we have planned for enhanced campaigns. Over the next few weeks, we’ll be introducing advanced features to prepare advertisers for a constantly connected world, including support for ad group mobile bid adjustments and granular device-segmented reports.

What we’re hearing so far

With the goal of simplifying search management, we’re continuing to invest in solutions that will help marketers run effective search campaigns across devices, as well as across channels -- and our clients are seeing the benefits. 

Keith Wilson, VP of of Agency Products at The Search Agency, notes: "Recent enhancements in DoubleClick Search support for enhanced campaigns has been a wind on our backs for transitioning clients to enhanced campaigns. The overall functionality within DoubleClick Search is evolving rapidly, and that enables our teams to keep pace with the changes in the paid search space with the right tools.”

After performing initial upgrades using DoubleClick Search tools, Samridhi Chawla,

Senior Account Manager at Acuvue, said: "Our accounts look cleaner after upgrading to enhanced campaigns. The DoubleClick Search team has done a great job in making the transition smooth, and we're already seeing positive results."

Hear more about our enhanced campaigns vision from our clients and product experts.



To learn more about how clients have been using our enhanced campaigns upgrade tools, we’ll be at SMX Advanced in June, where Eric Papczun, US President of Performics, will share his company's plans, successes, and best practices on upgrades through using search platforms like DoubleClick Search. Register here, and stay tuned to the DoubleClick Search blog to learn more about our support of enhanced campaigns features.

Explore the future of digital marketing at thinkDoubleClick, June 4th

What’s the future of digital media and marketing? How are CMOs thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands digitally - paid, owned or earned?

These are some of the questions executives from across the digital marketing ecosystem will address at thinkDoubleClick, Google’s annual discussion on the state of digital.

Register now to join the event livestream on June 4th, 9:00 AM - Noon Pacific. Registration enables you to participate in the conversation, and ask speakers and panelists your questions with #thinkDCLK

thinkDoubleClick 2013 speakers include:

• Wendy Clark, Senior Vice President, The Coca-Cola Company
• Jim Lanzone, President, CBS Interactive
• Peter Horan, President & COO, Answers
• Meredith Kopit Levien, Group Publisher & Chief, Forbes
• Randall Rothenberg, CEO, IAB
• Lorraine Twohill, Chief Marketing Officer, Google
• Michael Learmonth, Chief Editor, AdAge

We look forward to seeing you on June 4th!

Missed last year’s event? It’s not too late to catch up with the videos below.

Posted by Scott Brown, Product Marketing Manager, DoubleClick

DoubleClick Search offline conversions go instant, too!

With DoubleClick Search, you already get instant Floodlight conversion data in all your reports to bring you the freshest, most reliable data. This is just one of the ways we’re focusing on our our reporting investments to help you make better decisions in search, and beyond.

To make your digital marketing even smarter, we’ve recently increased how quickly you can see your offline conversions in DoubleClick Search, so that they’re just as fast as the online conversions you get today:

• Updates made to conversions through the DS Conversion API Service or via bulksheet are ready to download from DoubleClick Search reporting within the hour (instead of 24 hours previously). This allows you to test and support your integration with the API much faster.
• Conversion statistics such as Actions, Transactions, and Revenue are updated in the DoubleClick Search UI in near-real time for today and yesterday, so you’ll be able to make smarter decisions with up-to-the-minute feedback.

In addition, we’ve made some improvements to the Click ID-based Conversion API:

• A newly generated Click ID now becomes usable in the DS Conversion API in near-real time
• The API documentation was updated to include guidelines on how to distinguish between DS and non-DS click IDs using the gclsrc parameter.  We also added details on error handling for batched conversion uploads.

We’re excited about these recent  real-time reporting developments, and look forward to bringing you more tools to power your business with all the insights you need.

For more information on instant conversions or our Conversions API service, reach out to your DoubleClick Search representative or our support team at ds-support@google.com.

DS features in April

In April, we added the following features in DoubleClick Search (DS):

• DS API Interface - Conversion Service: This feature allows advertisers to factor in conversions that occurred offline for transactions that started online from users interacting with their online search ads. When a consumer initiates research online for a purchase and clicks on an ad, but completes his/her purchase offline (or via phone), this provides an easy way for advertisers to connect the dots and attribute those offline conversions to their online advertising campaigns. Learn about the improvements we added with the full launch of this feature.
• Apply a bid strategy at the campaign or ad group level: You can now apply a bid strategy at the campaign or ad group level, instead of always having to add one keyword at a time. This makes it easier to get started on optimizing bids using all the keywords in an ad group or campaign. Learn more.

We also made the following feature updates:

• Return of automated rules: After a few weeks of fine tuning, automated rules are back! As a reminder, automated rules let you schedule changes to specific ads and keywords based on criteria you specify. You set up the conditions, specify the action if the conditions are met, and set up a schedule for when you want the rule to run. Then let DS do all of the work. Learn more about automated rules in this blog post.
• Bing Ads version 8 updates: Now that we’ve upgraded all Bing Ads accounts to version 8, you’ll see updates to campaign budget type, device targeting, language, and more. Read this blog post for more information.
• Added mobile preferred option for inventory ad templates: When you create an ad template as part of the DS inventory management feature, you can select the new Mobile preferred option for AdWords enhanced campaigns. As this blog post describes, for AdWords enhanced campaigns, the ads that are generated from this template will be mobile-preferred creatives, which allow you to target mobile users with different ad text.

Be sure to attend the New Feature Review monthly webinar to see these features in action. There are sessions on May 2, so register today! After May 2, you can watch the recorded webinar.

Posted by the DoubleClick Search team

Automated rules: more tools for around-the-clock management in DoubleClick Search

To help you go faster across your large search campaigns, we’re introducing Automated rules in DoubleClick Search, allowing you to schedule changes to specific ads and keywords, based on criteria that you determine.

With the release of Automated rules, spend less time on repetitive tasks and manage your accounts more efficiently with custom rules. Set the conditions directly in the UI, specify the desired action if the conditions are met, and determine the schedule for when you want the rule to run. For example, you can set up rules to run:

• Daily at 1 A.M., to increase all bids where the ad’s average position was worse than 3 the previous day.
• Every Friday, to pause all keywords that had at least 1000 clicks but zero conversions during the previous week.

This release of Automated rules also allows you to define and customize rules with more control and transparency:

• Preview ads or keywords that will match your conditions. Before you save a rule, DoubleClick Search will show you which ads or keywords will be affected. This helps to ensure that your rule will cover the intended ads or keywords.
• Combine rules with the power of formula columns. Use formula columns as a condition to create even more advanced rules. For example, you can set the following rule: if your keywords (Cost + Fees) exceeds $200, then pause the keyword.
• Refine your rules with date range segmentation. When creating the conditions for a rule, you’ll see the time frame (e.g., Last 30 days) for the data in the creation wizard. DoubleClick Search will evaluate the condition based on the data in this date range to assess whether it will apply your rule.

In the coming weeks, we’ll introduce the ability to set rules for your campaigns and ad groups, and offer even more actions to perform, including applying labels and adjusting your budget.

We’ve made setting up rules in the UI easy:

1. In the DS UI, navigate to the page with a table of ads or keywords.
2. In the upper righthand corner of the UI, select a date range for the rule. Note that custom date ranges are not supported for rules, as they are absolute date ranges and stats, and will not change over time.
3. Above the reporting table, click Rules, and follow the in-UI steps to create a new rule.

After you save the rule, you’ll receive email notifications when it runs, to alert you if the criteria was met to apply the rule. You can view your rules on the rule details page, pause or delete rules as needed, and changes applied from Automated rules are logged in change history.

For more information on Automated rules, visit our Help Center, or reach out to your DoubleClick Search representative or our support team at ds-support@google.com

DoubleClick Search May Trainings

Learn the ins and outs of DoubleClick Search through our various training offerings.

DoubleClick Search Fundamentals Certification is available anytime, anywhere! This multimedia, self-paced training is great for new and current DS users who want to understand the basics of campaign management, reporting and bid optimization. Review the material and test your knowledge with the DS Fundamentals Certification Exam.

Advanced Webinars:

Once you’re comfortable with the fundamentals, join us for one of our monthly webinars:

• Advanced Reporting Webinar: Reviews key advanced reporting features such as formula columns, budget pacing reports, and web query.  
• May 9th 4:00 pm GMT
• May 9th 10:00 am PST

• Automating Key Tasks: Reviews key features to help you automate and streamline key workflow elements including scheduled reports, scheduled edits, landing page testing, and DS labels.
• May 16th 4:00 pm GMT
• May 16th 10:00 am PST

• New Feature Review: Keep up to date on all the latest features in DoubleClick Search. This monthly webinar will review new features and updates launched over the previous month.

• May 2nd 4:00 pm GMT
• May 2nd 10:00 am PST
• May 8th 1:30 pm AEST

You can register for all trainings through the training registration page in our Help Center. Be sure to check the time zone to make sure you’re registering for the most convenient class.

If you can’t join us for a live webinar, recordings are also available.

We hope to see you at a training soon!

Display remarketing from search ads out of beta

Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) -- all with a seamless, tagless workflow. 

We’re excited to announce that display remarketing from search ads is now out of beta, and is available to all DoubleClick Search customers globally.

Already, customers have shown some impressive results. Anton Kanis, Head of Business Solutions, Netherlands for OmnicomMediaGroup, has been using the feature to remarket via DoubleClick Bid Manager. Kanis notes “Display remarketing from search ads is proving itself to be a very valuable feature, often outperforming regular funnel remarketing and sometimes even search in terms of CPA.”

If you’re interested in trying display remarketing from search ads to take advantage of more cross-channel opportunities, reach out to your DoubleClick representative, or contact the DoubleClick Search support team at ds-support@google.com.