Enhanced campaigns: Report by device type in DoubleClick Search

Monday, July 15, 2013 |

Back in February, we introduced our upgrade tools as a faster, easier way to transition you to AdWords enhanced campaigns. But in addition to powerful upgrade tools, you told us you’re also looking for better measurement, to surface deeper insights and make smarter decisions in a constantly connected world.
Today, we’re excited to announce reporting by device type in DoubleClick Search, available to all advertisers, which allows you to see how your campaigns, ad groups, ads, or keywords are performing by device type. With this new reporting feature, you can quickly compare how any aspect of your campaign is performing on desktop computers, mobile devices, and tablets.

You can use one of two flexible reporting features to see detailed metrics by device type: Dimensions or Segmentation. Using a dimension is best if you want to view device data for a single account, campaign or ad group, while segmentation provides device reporting across multiple accounts, campaigns or ad groups.

Our reporting by device solution allows you to:
  • Report on historical data back to January 1, 2013, including both device segmented engine and conversion statistics.
  • View segmented data at all scopes, from the advertiser level all the way down to individual keywords, to inform your decisions with more granular data.
  • Support segmented data for formula columns that reference Floodlight and engine data.

In addition to performance stats across devices, DoubleClick Search allows you to measure your search marketing alongside other digital marketing channels and website analytics -- ensuring you get a holistic view of your online marketing performance.

To learn more about reporting by device type, visit our Help Center article here.

For those of you who are still looking to upgrade to AdWords enhanced campaigns, stay tuned to the DoubleClick Search blog this week, where we’ll be reviewing best practices before the transition to make sure you’re prepared before the auto-upgrade date.