We’re excited to announce that display remarketing from search ads is now out of beta, and is available to all DoubleClick Search customers globally.
Already, customers have shown some impressive results. Anton Kanis, Head of Business Solutions, Netherlands for OmnicomMediaGroup, has been using the feature to remarket via DoubleClick Bid Manager. Kanis notes “Display remarketing from search ads is proving itself to be a very valuable feature, often outperforming regular funnel remarketing and sometimes even search in terms of CPA.”
If you’re interested in trying display remarketing from search ads to take advantage of more cross-channel opportunities, reach out to your DoubleClick representative, or contact the DoubleClick Search support team at firstname.lastname@example.org.