More scheduling features in DS

Thursday, September 27, 2012 |

In an earlier blog post, we described how the new scheduling upload feature can help you set up DoubleClick Search (DS) to work on your campaigns 24 hours a day, 7 days a week. Now, with the latest DS release, some of the Schedule interface edit features described in that post are available to all DS users. If you prefer to use the user interface to make changes to your campaigns, you can use this functionality to set up a schedule for bulk edits of keywords (all possible edits) or ads (state changes only for now) in DS.

  • You can schedule one-off events, such as activating ads or keywords at midnight to coincide with the launch of a promotion.
  • It’s also good for recurring events, such as temporarily lowering bids on keywords overnight or during weekends.

Learn more about scheduling interface edits, and look for more scheduled edit options soon.

This release also includes scheduling for sync. Sync allows you to import the changes from a search engine account into the account it’s mapped to in DS. With Scheduled sync, you now have the option of scheduling a sync to run at the same time every day. Learn more.

In yet another scheduling enhancement, you can now select multiple days when scheduling a report: When you set up a schedule for a downloaded report, you can now specify delivery on multiple days in a week (e.g., Tuesdays and Thursdays) or month (e.g., 7th, 14th, and 21st days of the month). Selection of multiple days is also available when you set up a recurring schedule for UI edits.

Read the Help Center release notes for information on other features in this release, including the ability to easily access other DoubleClick advertiser products from DS.

Posted by the DoubleClick Search team