May 31 release: Full launch of Search Query reports

Monday, June 4, 2012 |

On May 31, DoubleClick Search released Search Query reporting to all customers. This powerful new feature provides you with insight into the search queries, or terms, that are driving visits for your ads and the revenue you derive from these queries. Due to search engine broad and phrase matching, your ads are often triggered for more search queries than the exact keywords that you’re bidding on. While this is desirable, often you’ll want to view the exact queries that are triggering your ads and the cost and revenue impact of those queries. Read this blog post to learn more about Search Query reporting.

Read the Help Center release notes for more information about this release, including the issues that were fixed.

Posted by the DoubleClick Search team