DS features in July

In July, we added the following features in DoubleClick Search (DS):

• Report by device type: You can now see how your campaigns, ad groups, ads, or keywords are performing by device type. This is a great way to compare how an object is performing on desktop computers, mobile devices, and tablets, especially for AdWords enhanced campaigns.
  
  
  
• Group reporting data by dimensions: The new Dimensions tab lets you slice and dice your data by match type, engine type, and various units of time across an ad group, a campaign, or your entire account. You can create flexible reporting views that provide more insight from your search performance data.
  
  

• Ad group mobile bid adjustments in AdWords enhanced campaigns: You can now set a mobile bid adjustment in DS at the ad group level for AdWords enhanced campaigns. This is useful if you have large campaigns and find that your optimal bids for some keywords would require different mobile bid adjustments within an enhanced campaign.
  
  
• Device-specific landing pages for AdWords enhanced campaigns: DS allows you to use device-specific landing pages in AdWords enhanced campaigns. To do this, use ifmobile and ifnotmobile Value Track parameters to specify different landing page URLs for each device type.
  
  
• Larger web query reports: DS web queries make it easy for agencies and advertisers to create common report templates in Microsoft Excel and populate those with the latest DS data. Now, when you use Excel 2010 or later to connect to a web query, the report can have a maximum of one million rows. For Excel 2007 users, the previous limit of 25,000 rows still applies.
  
  
  

• Conversions goal for bid strategies: When you create a bid strategy, you can now select a Conversions goal instead of an Actions or Transactions goal. This update helps to set the stage for future releases, when you’ll be able to optimize toward a variety of conversions, including those from Google Analytics and Formula columns.
  
  
• Goal-based reporting for bid strategies: New reporting columns make it easier for you to understand the status and performance of your bid strategies at a glance. We now offer a more compact and complete representation of the bid strategy, including goal type, target metric, and constraints.
  
  
  
• Notifications in the DS UI: DoubleClick Search UI notifications provide a single location to keep you up to date on the status of your campaigns. You no longer need to constantly navigate around the UI to check whether a sync has completed or an upload has finished processing. To the left of the search box in the DS UI, you’ll see the notifications icon.
  
  
  
• New macro [*TrackerId*]: DS has added a new macro, [*TrackerId*], that can pass the long form of a keyword ID to landing pages.
  
  

We also made the following feature updates:

• Improvements to automated rules:
• Campaign-level rules: We introduced campaign-level automated rules with the Change state, Change daily budget, and Change label rules.
• Ad group-level rules: We introduced ad group-level rules with the Change state and Change label rules.
• New keyword-level rules: We added the Change bid strategy and Change label rules at the keyword level.
• Notify only: If the condition of a rule is met, you can now elect to receive an email alert instead of having an action automatically occur.
  
  

• Segment Google Analytics data by landing page test: When analyzing the performance of landing page tests, you can now include Google Analytics columns. You’ll be able to see Google Analytics metrics segmented by landing page test, as well as the percentage of difference between the control and experiment for these columns.
  
  
• Upload conversions using only the keyword ID: The Conversion API now supports an additional attribution method for uploading conversions. This new method requires only the criterionId parameter to insert a conversion, and attributes the conversion only to a keyword (not a keyword and ad). See conversion.insert operation for details.
  
  

• Broad match modifier in inventory keyword templates: You can now use the AdWords broad match modifier (+) when creating a keyword template for inventory campaigns. After selecting any attribute or function, simply add the plus sign (+) in front of the bracket. DS will first generate the string value for the attribute/function, and then add a + in front of every word of that string. For example: if [DESCRIPTION] results in buy soccer shoes, then +[DESCRIPTION] will result in +buy +soccer +shoes.
  
  
  

• Support for Bing Ads keyword destination URLs: Previously, DS users were encouraged to leverage the placeholder {param1} field to define Bing Ads keyword landing pages.  Now that the Destination URL field is accessible via the Bing API, and supported by DS, you can use the Bing Ads {param1} field or Destination URL field when defining keyword landing pages.

Posted by the DoubleClick Search team