Check out the new column selection tool

We’re excited to announce the release of the new reporting column selection tool in DoubleClick Search. We received feedback from multiple customers that the previous column selection tool was confusing and difficult to use. As part of our product-wide initiative to improve the usability of DoubleClick Search, we worked to enhance this tool.

You still access the tool by clicking the Column button in the toolbar above the performance summary graph. Instead of seeing all metrics pooled together in a single list, you’ll now see the columns organized around features and interests (categories) so you can easily explore related columns. For example, if you’re a CPA bid strategy user, you can navigate to Bid strategy > CPA to see the columns that might interest you.


You can add all the columns in a category or select individual columns. On the righthand side, you can drag and drop columns to rearrange their order in reports, and delete them as necessary.

We’ll be adding even more categories in the near future, which will help you to further customize your reports. Look for categories related to arithmetic operations, Floodlight tags, date parameters, and more.

Posted by the DoubleClick Search team