- New column selection tool: This new tool organizes the available reporting columns by features and interests so you can more easily explore and choose related columns. Read the March 19 blog post to learn more.
- Filter by target in Floodlight tag bid strategy reporting: You can now filter data in a report to see only the keywords that are in a Floodlight tag bid strategy and have either a CPA or ERS target. You no longer need to sift through rows of irrelevant Floodlight tags that you haven't set a target against. Learn more.
We also made the following updates to existing features:
- New reporting columns for position bid strategies with a spend target: Managing to a specific budget is a common task faced by agencies and advertisers. These new columns make it easier to keep track of your targeted spend throughout the month and adjust accordingly: % of budget spend, Budget spend remaining, and Ideal budget spend.
- Improvements in bid strategy algorithms: We improved the way we detect conversion trend changes due to factors such as seasonality changes or a TV ad campaign. We also expanded on our ability to react to big bid strategy settings changes quickly and effectively.
- Use advertiser conversion ID to upload conversions: When you upload conversions in DS3, you can now use the advertiser-supplied conversion ID, instead of having to enter all the DS3 IDs for each object.
- Moved Report Central link: To prepare for bigger UI improvements in future releases, you’ll start to notice some minor changes. For example, in this release, we moved the Report Central link from the upper righthand corner to the bottom of the page (to the left of the Contact support link). We removed the Settings link; you can access your settings on the Google Accounts page. We also recently changed some of the UI colors to unify our look with other DoubleClick products. Keep an eye on the blog for upcoming announcements on changes that will improve the way you use DS3.
Read the Help Center release notes for more information on these features, including an expanded description of the algorithm changes, and on issues fixed in this release.
Posted by the DoubleClick Search team
