The future of ROI-focused display advertising

One thing that sets DoubleClick Search apart from other SEM tools is its tight integration with DoubleClick for Advertisers (DFA). From conversations with our clients, we hear that search and display advertising are moving closer together. Both formats are often being used to achieve the same ROI-focused goals. Online marketers need one platform to efficiently manage and optimize them together.


As technology is evolving, tools to manage both display and search will become much better and easier to use. Our goal for DS3 is to reduce “friction” in the online ad management space and make it as easy and efficient as possible to buy search AND display inventory.


Watch this interview with Neal Mohan, Google’s VP of display advertising, He provides an outlook on the future of display, and why we’ll see fewer banners in the coming year:

-Posted by Fredrik, Product Marketing Manager