As we posted a few weeks ago, Display Network statistics are available in DS3. You can now analyze your Display Network statistics directly in the DS3 interface with even more insight than before! DS3 Display Network reporting now allows you to see what keywords are triggering the site matches resulting in visits and conversions. This greater transparency helps you identify the aspects of your content campaigns that are contributing the most to your success.
View and Read Display Network Stats
To set up your campaigns for display reporting, you'll need to update your network settings on the Campaigns page, and make sure that you have separate campaigns for display and search.
Display Network Stats are reported as a row in the keyword table called Display Network Stats within each ad group (see screenshot below). Engine stats are attributed to the Display Network Stats row, while visits and conversions are attributed to the individual keywords that caused the match.
Placements
DoubleClick Search V3 (DS3) provides reporting for campaigns on the Google Display Network. DS3 reporting also includes data for Google AdWords placements, although the placement data will be aggregated with the display data. For example, if there are 50 non-placement display clicks and 50 placement clicks, DS3 will report 100 display clicks.
To set up reporting on placements, you'll need to create placeholder (dummy) keywords on DS3, using the keyword's clickserver URL as the destination URL for the placement on the engine.
See this help center article for more details.
Continue to read through our Help Center or sign up for a DS3 training for opportunities to learn more about all these updates and more! Be sure to stay tuned to this blog for the most up to date information, tips and feature updates.
-posted by Laura, DoubleClick Search Trainer
