In August, we added features for more tracking data and richer reports:
- You can now add your own tracking parameters to landing page URLs to pass information about marketing campaigns, products, or other internal tracking codes to your landing pages. Previously, you were only able to specify parameters that would be recognized by an engine, such as Adwords ValueTrack parameters or Bing dynamic parameters.
- When you download a label report, you can now see how your labeled keywords, ads, or other items performed across time segments. For example, if you created a label named High Performers and applied it to high performing keywords across all of your campaigns, you can now download a report that shows the clickthrough rate for each week during the last quarter.
- If you’re using DoubleClick Search (DS) to manage your Product Listing Ads, you can now easily compare how a product target is performing on desktop computers, mobile devices, or tablets.
Be sure to attend the New Feature Review monthly webinar to see these features in action. There are sessions on September 5th, so register today!
Posted by the DoubleClick Search team
