In May, we added the following features in DoubleClick Search (DS):
- Report on Google Analytics data: You can now report on Google Analytics data directly in DS. After linking your DS and Google Analytics accounts, you’ll be able to apply the available Google Analytics columns to campaigns, ad groups, ads, or keywords in DS. Also, similar to the way you create Floodlight columns, you can create custom column sets out of Google Analytics goals. Learn how to set up Google Analytics reporting in DS.
- AdWords enhanced campaigns migration tool: AdWords requires all existing legacy campaigns to be migrated to the new enhanced campaigns. To help you with this process, the new DoubleClick Search (DS) migration tool suggests matching legacy campaigns that can be merged into one enhanced campaign. It also allows you to easily set mobile bid adjustments for each campaign. Read the Enhanced campaigns migration guide to get started with upgrading your AdWords campaigns.
- Unique landing pages by keyword match type in Bing Ads: Within an ad group, you can now create separate Bing Ads keywords for each match type. This allows you to assign a separate landing page URL for each keyword/match type combination. It’s also now easier to report on multiple match types for a Bing Ads keyword. Learn more.
- Email report as an attachment: When you schedule a report, or download an agency- or advertiser-level report and have it emailed, you can now choose to include the file as an attachment in the email. This makes it easier to share the report with non-DS users. Learn more.
- Inventory management: View reporting data by ad template: DS Inventory management creates ads based on a combination of the ad templates you build and feed attributes. With this feature, DS now groups the reporting stats by ad template instead of by ad. To see reports grouped by ad template, navigate to a page that lists campaigns or ad groups, and then click the Ad templates tab. Learn more.
We also made the following feature update:
- Improvements when applying a label to objects: When you select objects (campaigns, ad groups, ads, or keywords) and then click the Labels button to add them to a label, you can now search for existing labels in the pop-up. You can also now click Create New to add a new label directly from this pop-up. You no longer need to create the label elsewhere first before selecting the objects.
Be sure to attend the New Feature Review monthly webinar to see these features in action. There are sessions on June 6, so register today!
Posted by the DoubleClick Search team
