Introducing DoubleClick Search Tips & tricks series: using budget pacing reports in conjunction with web query and scheduled reporting

Welcome to our new “tips and tricks” series for DoubleClick Search.  We’re going to be bringing you a series of posts written by our awesome services team that will help you get the most out of the tool, save time and create more successful search campaigns.  We start off the series with budget pacing reports + web query & scheduling.

Budget pacing reports provide a convenient way to track budgets for your campaigns, as well as key performance metrics like revenue or conversion targets. If you use Excel to track reports for your campaigns, it's easy to integrate budget pacing report data by using the web query feature of DoubleClick Search.
Budget pacing reports, like most other aspects of the DoubleClick Search interface, can be turned into a web query link or a scheduled report. This way, if you have an existing Excel solution, you can pull trending campaign data straight into Excel without having to write any of your own formulas.

1. Create the budget pacing report in DS, selecting a campaign or ad group of campaigns and assigning them to a budget.
2. In the Budget Pacing section, click Download and then click Web Query to create a web query report with each of your budgetary groupings.
3. If you'd rather turn this into a scheduled report, simply click Scheduled Report and follow the instructions, and the data will be emailed to you on a regular basis.
4. You can also click into the report to view its progress, and then click the Download button and click Web Query or Scheduled Report to create these based on more granular data.

Stay tuned to the DoubleClick Search blog for more tips & tricks over the next few weeks!