Announcing the November 5 DS release!

The latest DoubleClick Search (DS) release includes the launch of automated rules, creation of ad templates for inventory rules directly in the UI, and the ability to include dynamic parameters in destination URLs.

Automated rules

Automated rules let you schedule changes to specific ads and keywords based on criteria you specify. This is yet another feature that enables DS to work on your campaigns 24 hours a day, 7 days a week. You set up the conditions, specify the action if the conditions are met, and set up a schedule for when you want the rule to run. Then let DS do all of the work!

Examples of using automated rules to make your search advertising life easier:

• Daily at 1 A.M., increase all bids where the ad’s average position was worse than 3 the previous day.

• Every Friday, pause all keywords that had at least 1000 clicks but zero conversions during the previous week.

• Every Monday, raise max CPC bids by 15% for keywords that met all of the following criteria from the previous week:
• More than 50 conversions
• Cost per conversion under $10
• Trigger ads in positions worse than 3.

Learn how to set up automated rules in DS. Look for more automated rules features in future releases, including the ability to apply rules to campaigns, ad groups, and bid strategies.

Ad templates in the UI

You can now create ad templates for your inventory rules directly in the UI, instead of having to upload them. These templates allow you to generate ad copies with inventory account parameters. For example, you can specify templates that would update ads based on price or description updates from the inventory account.

To create an ad template in the DS UI, navigate to a campaign or ad group and click the new Ad templates tab, which appears next to Inventory rules. Learn more about how to manage inventory in the blog and on the Help Center.

Dynamic parameters in destination URLs

You can also now include dynamic parameters directly in the destination URL when creating or editing a keyword. These parameters will be correctly copied over to the clickserver links. You’ll also now see the full URLs, including dynamic parameters, in the Landing page and Clickserver URL columns. For example: www.example.com/subpage/?KWNM=[*searchterm*]&KWID=[*KeywordID*]

Read the Help Center release notes for more information on these features, and on issues fixed in this release.

Posted by the DoubleClick Search team