We’re happy to announce that DoubleClick Search (DS3) now supports Google AdWords Sitelinks extensions. You can now easily create, manage, and report on your AdWords Sitelinks extensions directly in the DS3 interface.
What are Sitelinks?
AdWords Sitelinks extensions is a feature for search-based ads that lets you include additional links to deeper content on your site beyond a single landing page. Sitelinks extend the value of your AdWords ads by showcasing additional targeted and relevant links for users whose search queries have triggered your ad.
AdWords reports that the clickthrough for ads using sitelinks is 30% higher than those without. We’re excited that you can now manage this impactful feature right in DS3.
Learn more about Sitelinks on the AdWords Help Center.
Create sitelinks in DS3
With DS3, you’ll manage and create sitelinks directly in the interface. You can group up to 10 Sitelinks in one Sitelinks extension.
What are Sitelinks?
AdWords Sitelinks extensions is a feature for search-based ads that lets you include additional links to deeper content on your site beyond a single landing page. Sitelinks extend the value of your AdWords ads by showcasing additional targeted and relevant links for users whose search queries have triggered your ad.
AdWords reports that the clickthrough for ads using sitelinks is 30% higher than those without. We’re excited that you can now manage this impactful feature right in DS3.
Learn more about Sitelinks on the AdWords Help Center.
Create sitelinks in DS3
With DS3, you’ll manage and create sitelinks directly in the interface. You can group up to 10 Sitelinks in one Sitelinks extension.
To create a new sitelinks extension, select an engine account from the lefthand nav and then the Sitelinks extensions tab. Once on that tab, select the +New button. From here, you’ll be able to name your extension and add your sitelinks.
Once you’ve created the Sitelinks extension, you can add it to one or several campaigns that do not already have sitelinks set up directly in the AdWords account. Add a new extension to a campaign from the Sitelinks dropdown on the campaign edit settings page. The dropdown will show you all the sitelinks that were created in DS3 for that engine account.
Sitelinks Reporting
DoubleClick Search offers reporting at the Sitelinks extension and individual Sitelink levels.
Currently, DS3 will only collect reporting data for Sitelinks and Sitelinks extensions that are created in DS3. In the coming weeks, we’ll add the capability to sync your existing Sitelinks from the engine accounts into to DS3. At that time, you’ll be able to manage and report on all your Sitelink extensions.
View overall extension information from the Sitelinks Extensions tab. To see individual sitelink data, move to the Sitelinks Extensions tab and then select Sitelink Extension from the Segment dropdown.
To download your sitelinks information, select the download button from the Sitelinks Extension tab. Be sure to select Extensions and Links from the include types before downloading your report to ensure all the sitelink information is included.
For more information on managing Sitelinks in DS3, please visit our Help Center. Read the Help Center release notes for information about other updates in this release, including filter boxes on the Agency and Advertiser pages and fixed issues.
-The DoubleClick Search Team
