- Floodlight activities are a feature of DoubleClick for Advertisers (DFA) that DS3 uses to track and report on conversions for a given website. You can now create Floodlight activities directly in DS3 without having to go into DFA.
- Floodlight instructions allow you to manage the way data from a given Floodlight activity is reported on in DS, without changing the actual activity. For example, you can convert all data for a Floodlight activity from one currency to another.
Learn more about creating Floodlight activities and Floodlight instructions in the Floodlight Management getting started guide. And look for an in-depth blog post on Floodlight management in the coming days.
We also made the following updates to existing features:
- Totals rows now segmented by network for AdWords: When you have campaigns, ad groups, ads, or keywords on the Google AdWords Display Network, the associated DS3 report tables in the UI will include totals rows that break out data by all networks, search, display, and other. These new rows more closely mirror the reporting available in AdWords. Learn more about why this network breakout is only available for AdWords.
- Exclude rows with no impressions: When you download a report, you can now choose to exclude the rows of data that have no associated visits or impressions. This is an easy way to streamline your reporting data with one click in the download panel.
Read the Help Center release notes for more information on these features, and on issues fixed in this release.
