On January 26, DoubleClick Search V3 (DS3) added a URL parameter that will allow the engine to set the landing page URL. This is great when you’re using advanced features like Dynamic Search Ads on Google AdWords. When a user clicks an ad, DS3 will redirect him/her to the destination URL parameter that’s determined by the engine, instead of the keyword’s landing page URL. Learn more about adding the ds_dest_url parameter.
We also made an improvement to dynamic URL parameters: you can now add dynamic URL parameters directly in the DS3 UI (previously only available via upload). From a Keywords page, add URL parameters as a selectable column. In the table, you can then click a cell in the URL parameters column and add the parameters in-line. Learn more about adding dynamic URL parameters in DS3.
Read the Help Center release notes for more information on these features, and on issues fixed in this release. To ensure you learn about new features in upcoming DS3 releases, enter your email address in the Follow by Email box to the right of this post.
Posted by the DoubleClick Search team
