Bulksheet Uploads Across Advertisers: You now have the ability to upload and make changes across different advertisers in a single bulksheet. This new feature helps streamline uploads for agencies that need to make changes to multiple advertisers.
To generate an bulksheet which will allow to upload to multiple advertisers follow these steps:
1. Download an editable agency level report (Scope = Agency, Columns = Editable for re-upload)
2. Make any necessary edits and save the file, ensuring that advertiser and engine account IDs are included
3. From the Uploads tab select Multiple Advertisers and Engine Accounts
4. Upload File
Graph Two Metrics: Easily track and compare high level trends directly in the performance summary graph. Simply choose two metrics from the drop downs on the top right of the graph.
adCenter negative keywords: You’ve only been able manage AdWords negative keywords in DS3 for some time and we’re excited to bring you the same capability for adCenter! Now manage ad group or campaign negative keywords through DS3. With adCenter, if you have negative keywords at both the campaign and ad group levels in DoubleClick Search, Microsoft adCenter will apply only the ad group-level negative keywords and ignore the campaign-level ones.
Before adding new negative keywords in AdCenter through DS interface, please run a sync to ensure the negative keyword list on the engine and DS matches. This will ensure that the full list of AdCenter negatives is kept intact as you add more. You’ll want to run an inbound sync any time negative keywords are created directly on the engine.
Ad Name: We’re also happy to announce the return of the Ad Name field. We heard your requests that this feature from the legacy tool was helpful in managing ads, so you’ll now have the option to add the Ad Name field when creating adCenter or adWords ads. You may have groups of ads you use for promotions and others for certain brands, the Ad Name field can help you organize these different categories of ads.
Be sure to stay tuned to this blog for more updates.
If you like what you see and are ready to chat with a DoubleClick Search sales specialist, contact us. What other features would you like to see in DS3? Tell us.
-posted by Laura, DoubleClick Search Trainer
