Shopping campaigns beta in DoubleClick Search: a better solution for product-centric marketing

Thursday, March 6, 2014 |

The AdWords team recently announced availability of the AdWords API for Shopping campaigns, letting search management platforms support this new way of managing, bidding, and reporting on Product Listing Ads. As an extension of the DoubleClick Search Commerce Suite, today we’re excited to announce that DoubleClick Search is offering beta support for Shopping campaigns. Clients should reach out to their Account Managers for access to these capabilities.

With this release, we’ve integrated AdWords’ streamlined, flexible workflows and powerful reporting tools for Shopping campaigns seamlessly with the DoubleClick Search platform. This will let advertisers:

  1. Efficiently create and manage Shopping campaigns with faster workflow and automation tools. DoubleClick Search features the same intuitive interface for managing product groups as found in AdWords. Additionally, you can use existing DoubleClick Search tools like bulk edits to make large-scale changes to your Shopping campaigns, or schedule edits to automate changes to product groups, based on criteria that you determine.
  2. Surface insights quickly with real-time, product-centric reporting. With DoubleClick Floodlight tags, you can track real-time conversions back to the individual product and product group. Formula columns let you create custom columns for products and product groups to track the metrics most valuable to you. You can dynamically roll up the product-level data along your most relevant product attributes, like categories or brands. You can also use cross-campaign reports for insights across your campaigns and ad groups. 

To see how to set up, manage, and report on Shopping campaigns in DoubleClick Search, check out a preview video here.

With this first wave of Shopping campaigns support, we look forward to further helping marketers run effective search campaigns in powerful new ways. Over the next few months, we’ll continue to roll out support for additional features, including algorithmic bid optimization for Shopping campaigns.

For more information, reach out to your DoubleClick Search account manager to see how you can get started with Shopping campaigns today.